What are the good marketing strategies for running a children's amusement park?

There is a saying that you must have heard it: the wine is not afraid of the alley, meaning that if your things are good, even if the location is very remote, your business will be very good. Is this sentence still suitable for the amusement industry? The answer is no, because everyone's play equipment is similar, in addition to the hard factors of equipment and venues, the marketing strategy is also a decisive factor. Below we summarize the three marketing strategies for you, let's take a look.

First, publicity is indispensable in the marketing of children's playgrounds. The investment in advertising funds is large. The distribution of flyers along the street and the microblogging WeChat effect on the Internet will not be immediate. Therefore, choosing novel and creative propaganda methods can attract people's attention.
Recommendation: Issue a balloon. As soon as children like balloons, the cost is low and easy to operate. The name and address of the playground are printed on the balloons and sent to children in the bustling area of ​​the business. In addition, a sign is placed in a conspicuous position to guide the customer to the playground.
Second, after the children's paradise is opened for a while, it is necessary to stimulate the enthusiasm of children and parents through certain activities.
Suggestion: You can hold some puzzles or parent-child activities on weekends or various festivals. One is to let parents change the concept of “coming to the playground is to play”; secondly, it can enhance the feelings of parents and children, and make the playground become a parent to enjoy the family. The place of music.
Third, the promotion can gather popularity and bring a considerable income to the playground.
Suggestion: At the beginning of the opening, a certain free zone can be set up. Children will have an interest after playing in the free zone, and then promote the consumption of other facilities. It can also be promoted by means of coupons, monthly passes and other preferential methods to guide them to re-consume; You can also set group offers, such as 10 yuan for singles, 15 yuan for two people, etc., with the slogan "Bring your partner, play together."
Fourth, the decision-making power of children's consumption in the parents, the playground not only to win the children's love, but also to get the recognition of the parents.
Suggestion: Parents and children will be thirsty during play. They can set up a rest area, provide drinks, snacks, free WIFI, and sell children's toys, which can promote consumption and create greater profits.
5. To operate a children's playground, first of all, to ensure the safety of the playground, so that parents can safely take the children to spend.
Recommendation: Regular maintenance is a must. In addition, people with early childhood education experience can be hired as a staff member. This will create a good atmosphere for play and positive interaction with children so that children can fall in love with your playground.

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